December 28, 2011

Five years, five lessons

Today marks Resonance's five year anniversary. At this milestone, we thank our clients and partners for trust, collaboration and friendship. We also pause to reflect on some of the lessons we've learned.

We are more patient. Things don't always go according to plan. Projects often take twists and turns as they develop. We recognize this, plan for it, and help manage expectations to keep projects on track.

We are better listeners. Sometimes there is a divide between what we're asking for and what we want. Truly hearing what people want sometimes requires "listening" between the words. We know the right questions to ask to make sure communication is clear and complete.

We know when to turn a project down. In some cases, a client or a project isn't a good fit. Though it can be difficult to turn away business, we have learned that neither the client, nor the creative firm, benefits when the pieces don't fit together. Learning to pass up the wrong opportunities has helped keep us focused on the projects where we can have the most impact.

We keep a positive attitude. Every day brings something new and how you handle change can mean the difference between success and failure. It has been a wild, crazy and beautiful ride, and we wouldn’t change a thing. Every hiccup, every false start has made us the firm we are today, and we’re better for it.

We are committed to growth. The process of growth can be daunting, but it is also a critical part of expanding our expertise. We celebrate and welcome opportunities to become even better at what we do.

As our fifth year concludes along with 2011, we close one chapter and begin a new one. We are excited to continue our established relationships and hopeful that we will form many new ones in 2012. Happy New Year!