November 30, 2011
Resonance Marketing has recently developed a new “Feel Good” brochure and a sustainability report for Appleton Coated Paper. The pieces highlight Appleton’s efforts to improve the sustainability of their “XG” paper, a premium environmental sheet. The two pieces illustrate how the company has increased its use of post-consumer recovered fiber and altered its manufacturing and shipping processes to bring the market a paper product that adheres to the highest social and environmental standards.
Within the past four years, the company has increased its use of post-consumer recovered fiber (PCRF) from 6.9% to 10.1%, reduced their waste sent to landfill by half and increased their environmentally friendly shipping methods from 50% to 99%. In the new “Feel Good” brochure, Resonance uses simple charts and graphs to plot the advances in these areas. In addition, it includes full-page photographs that showcase the high quality of XG Appleton Coated Paper.
More detailed information and statistics can be found in the company’s 2010 Corporate Sustainability Report, the second piece Resonance Marketing developed. This document reports on a dozen benchmark measurements, 11 of which show improvement.
The partnership between Appleton Coated and Resonance began in 2009 with the development of their first green brochure, “Green Outlook.” Resonance President, Kathleen Turaski, also serves on Appleton's Design Council, a national board of designers that advises the company on industry issues and trends. For more information about Appleton Coated Paper, visit www.appletoncoated.com.