October 28, 2010

Resonance captures Silver Flame Award

The Atlanta chapter of the International Association of Business Communicators (IABC) today awarded a Silver Flame Award to Resonance Marketing.

The award recognizes Resonance's development of an integrated marketing campaign for "Ingenuity," the 2010 district conference of the Council for Advancement and Support of Education (CASE).

The marketing effort involved developing a conference identity, built around the idea of creative problem solving, as well as print communications, Web site and e-mail campaign. Held in Tampa in February 2010, the conference reached or exceeded its goals.

Resonance partnered with conference planning team members Bill Doerr (High Point University), Chris Clark-Talley (George Mason University), Joella Hricik (Paideia School), and Jon Jones (formerly of the University of South Florida).

This past summer, the Ingenuity campaign also earned CASE District III a Gold medal from CASE International, which evaluates marketing efforts for all seven of the organization's districts.