October 28, 2009

Graphic Design USA features Resonance in cover story Q&A

Resonance Marketing is among a half-dozen or so U.S. communication firms invited to share thoughts on eco-friendly design and printing in the October 2009 issue of Graphic Design USA. See the story >

In the issue, the national magazine (circ: 27,000) sought “commentary from engaged and engaging creative professionals — many of them the new thought leaders on sustainable graphic design — as to why they have gone green, what it means internally and externally, how it fits into the business of design, and how the economic downturn has impacted current client initiatives.”

Among the questions asked of the firms: Why did your firm become interested in environmentally friendly graphic design? And: As a practical matter, is the recession making it harder for you or your clients to be green?

Resonance is increasingly counseling clients on ways to reconcile sustainability goals with communication goals.