While studying magazine journalism as a college undergrad, Michael Baxter discovered an interest in synthesizing the knowledge he gained through research and inquiry. As principal of Resonance, he continues to apply this skill, helping organizations uncover and communicate their distinction.
Throughout his 23-year career, Michael has developed communication strategy and messaging for companies, universities, non-profit organizations and public policy groups. He served for six years as a partner in POV, a creative services firm, before leaving in 2006 and co-founding Resonance. Then as now, he consults with clients on communication and business strategy and contributes to the creative development of print and interactive communications.
Michael began his career as director of publications for the University System of Georgia. He headed the public relations office at Georgia State University from 1995 to 1999, during which Georgia State was recognized as having the top institutional relations program in the nation and the top media relations program in the Southeast. His higher education experience was bolstered by his involvement in the Council for Advancement and Support of Higher Education (CASE), and over the years he has played an instrumental role in marketing and promoting six CASE conferences.
After Georgia State, Michael joined the CDC Foundation, where he launched a communication program to engage target constituent groups in the vital work of CDC scientists. In its first year, the program captured two national awards for excellence in non-profit communications.
Michael holds two degrees from Georgia State, a B.A. in journalism and an M.A. in communication. He was a founding director for the Arts Leadership League of Georgia (ALL-GA), a statewide organization working to strengthen arts and culture in Georgia, and continues to serve on the board.
Michael lives in Decatur with his wife, Sara, and children, Audrey and Jordan. He is active in Decatur education, having served on several committees for the school system and as a volunteer for the Decatur Education Foundation.
